Fabletics: The New Way of Attracting Customers

Living digitally is the way of the future. Hopefully, not everything will become digitally generated, but there are no guarantees. Well, that’s not true. One thing that’s guaranteed is that people will never give up the power of the crowd, which is currently ruling over the economy.

There’s a lot to be said about the way people shop online. At first, people continued buying from their favorite brands without thinking about it. As technology introduced new ways of solving problems, people discovered online reviews, or user reviews. These reviews come from fellow consumers who’ve had personal experience with a particular brand and its products or services.

Very quickly, user reviews became a part of the modern consumer’s purchase decision-making process. Now, nearly 90 percent of consumers are effectively crowd-sourcing their final purchases. Since this consumer behavior developed, many organizations have begun studying the phenomena.

Everything dealing with empowering the crowd has risen over the years. Even people’s trust in online reviews is on the rise. To date, 84 percent of people trust user reviews like they’re personal recommendations from people they know. The number of times people research a company and read reviews before purchases have also risen significantly.

The review-centric craze even created companies that only provide reviews about other companies. People love sharing their opinions online, so companies like Yelp and Trustpilot want to put them to good use. Every day, Trustpilot gets 20,000 new visitors who are there to either research something or leave their own review.

While some companies haven’t warmed up to the concept of online reviews, savvy brands like Fabletics are capitalizing on the craze. It’s possible to achieve great success just by using social media and customer loyalty. In fact, several TechStyle Fashion Group (parent-company of Fabletics) executives contribute Fabletics’ success to user reviews.

Fabletics has more than 20 million Twitter followers and 1.2 million monthly members. It’s no wonder the brand was able to successfully open 18 retail stores nationwide within its first four years of business. It’s also no wonder why over a million members keep coming back.

Fabletics perfectly combined on-trend fashion for all women and affordable prices. Before Fabletics, a plus-size woman could buy high-quality, on-trend activewear for less than $100 for one item. Now, they can spend the same amount.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Whitney Wolfe Herd Making Waves in Mobile Application Innovation and Grandiose Weddings

The life of Whitney Wolfe Herd could not be described as dull. The CEO and founder of Bumble has not only found herself at the forefront of networking app innovation, seated snuggly in a brand-new headquarters, but she has also found herself a newlywed.

Whitney Wolfe was married to partner Michael Herd in early September. The celebrations and ceremony were held over the course of four days on the picturesque Amalfi Coast, with the utmost style. In an array of dresses aptly described as elegant, Whitney Wolfe became Whitney Wolfe Herd.

The changed marital status has not slowed the progress of this business woman, however. Wolfe Herd has overseen huge changes at Bumble, the dating app known for giving women the initiative in connecting to potential matches. Looking to build a new headquarters for Bumble, Whitney Wolfe Herd went looking for a place isolated from the technology community. She found just that in Austin, Texas.

Bumble moved into a currently standing building and built off the present foundation. What they have created stays true to the company’s name. Natural light, bright-yellow color, and a hive of hexagons cover the interior. With a focus on creativity, the company feels confident this new headquarters will help spur them further into the innovation sphere of networking applications.

Sweeping updates haven’t been limited to HQ locales. From her graduation at Southern Methodist University to her founding and becoming CEO of Bumble, Whitney Wolfe Herd and Bumble have become big names in the realm of mobile networking apps. Most recently, changes to Bumble have seen the introduction of Bumble Bizz and Bumble BFF.

Bumble BFF is an extension of the original Bumble app for making friends, while Bumble Bizz is specifically for business networking. Both these new platforms are built upon the same principle the original Bumble was built: Empowering women to make connections. As such, women still have the initiative to open up communications with a potential business or friendship match.

With eyes to the future of Bumble, Wolfe Herd spoke at a recent celebration for Bumble Bizz. She gave a strong speech concerning supporting women, as well as raising up the next generation of young women. She also made clear her intentions: Bumble will not only continue to empower women in their various relationships, but will also work towards making sexism in the work place a distant memory through this empowerment.

For details: www.npr.org/templates/transcript/transcript.php?storyId=557437086

Fabletics – Taking on Amazon

Strategies that Fabletics is Using to Take on Amazon

Amazon is considered to be largest online retail company, selling just about everything. Many people know this mogul company to dominate many industries including e-books and electronics. However, what many people don’t know is that it is the largest shareholder of the fashion industry, with over 20% in market share. As such, it makes it hard for new companies within this industry to enter and thrive. But, not Fabletics. This company came around some four years ago and could take nothing short of success. In the short four years, the company has managed to achieve a growth of over $250 million, renedering it one of the fastest growing companies in this industry and threatening to take over the position of Amazon in the industry.


One of the reasons for the huge success that Fabletics has achieved is its ability to balance between quality and price. Fabletics is known for the quality of its apparels, alright. But, this is not all that defines this brand. Unlike other premier league brands that differentiate themselves by being pricey, Fabletics keep their prices friendly. This has enabled the company to make more sales as its products are accessible to a majority.


Another reason for the success of Fabletics is their sales strategy. First, the company has an online store that is accessible 24/7 and has customer support, throughout. Recently, they started opening offline stores, making it possible for people who love their products, but cannot trust their personal information online, to access their products. As such, they have successfully been able to gain a share of customers in both offline and online channels.


Membership subscription is the other reason why Fabletics is winning this war. Unlike most companies, becoming a VIP member at Fabletics is not a long process and it does have its perks. First, as a member, you get to buy goods at highly-discounted prices. Also, your order is designed by your taste and preferences and you get free shipping every month, unless you choose to skip the month or have not approved shipping. Additionally, each time you shop, you get loyalty points, which can be redeemed for freebies. It should be noted that membership is optional as you can choose to shop and go then come back when you are ready. But, considering all the perks of being a member, there is no reason for not trying this program.

Whitney Wolfe’s Expert Leadership At Bumble

Whitney Wolfe created and built Bumble from the ground up as a dating service that would give women agency and control. The app was started by her as a way to meet men without giving them control over the conversation. She has branched out into a friends app that is just as interesting, and this article explains how she has built dating company in the right way.

#1: What Is Bumble?

Bumble is a best dating app where women must decide if they want to talk to men. All the men on Bumble are required to make requests of women who will choose to speak to them or not. The woman who chooses to speak to a man may have a conversation with him, and the woman who avoids a man will not offer any contact information about dating to him. This is an important distinction for women as it keeps them safe during the dating process.

#2: Who Is Whitney Wolfe?

Whitney Wolfe is the leader of Bumble, and she is the person who had the original idea for this app. She has created a firestorm in the dating world because her information ensures that all women may have a safe dating experience. Women are often pushed to make hard choices while dating, and they are harassed by men that they do not even like. Bumble avoids every bit of unpleasantness, and it allows women to have a better time while they are dating.

#3: The App’s Design

The app was designed to ensure that women would have control over their dating situation, and it allows ladies to control who they speak to. The friendship app is just another way for women to make friends, and it will help them grow a crew that could beneficial for their lives going forward.

Whitney Wolfe has been expert in her leadership of Bumble. She has created an app that any woman may use at any time, and she has built something that will give women confidence as they date. The dating process is much safer, and women will decide who they wish to be speak to without harassment.

About Whitney Wolfe: en.wikipedia.org/wiki/Whitney_Wolfe