Living digitally is the way of the future. Hopefully, not everything will become digitally generated, but there are no guarantees. Well, that’s not true. One thing that’s guaranteed is that people will never give up the power of the crowd, which is currently ruling over the economy.
There’s a lot to be said about the way people shop online. At first, people continued buying from their favorite brands without thinking about it. As technology introduced new ways of solving problems, people discovered online reviews, or user reviews. These reviews come from fellow consumers who’ve had personal experience with a particular brand and its products or services.
Very quickly, user reviews became a part of the modern consumer’s purchase decision-making process. Now, nearly 90 percent of consumers are effectively crowd-sourcing their final purchases. Since this consumer behavior developed, many organizations have begun studying the phenomena.
Everything dealing with empowering the crowd has risen over the years. Even people’s trust in online reviews is on the rise. To date, 84 percent of people trust user reviews like they’re personal recommendations from people they know. The number of times people research a company and read reviews before purchases have also risen significantly.
The review-centric craze even created companies that only provide reviews about other companies. People love sharing their opinions online, so companies like Yelp and Trustpilot want to put them to good use. Every day, Trustpilot gets 20,000 new visitors who are there to either research something or leave their own review.
While some companies haven’t warmed up to the concept of online reviews, savvy brands like Fabletics are capitalizing on the craze. It’s possible to achieve great success just by using social media and customer loyalty. In fact, several TechStyle Fashion Group (parent-company of Fabletics) executives contribute Fabletics’ success to user reviews.
Fabletics has more than 20 million Twitter followers and 1.2 million monthly members. It’s no wonder the brand was able to successfully open 18 retail stores nationwide within its first four years of business. It’s also no wonder why over a million members keep coming back.
Fabletics perfectly combined on-trend fashion for all women and affordable prices. Before Fabletics, a plus-size woman could buy high-quality, on-trend activewear for less than $100 for one item. Now, they can spend the same amount.