In Nigeria’s current economic situation, small businesses are finding it extremely hard to survive. Most businesses are overwhelmed with all the different things they have to worry about just to keep their doors open. In addition to the business strategies they also have to consider how to make any money. One of the strategies that is gaining the most attention in Nigeria today is “online reputation management”.
It’s no surprise to anyone today that practically everything, including shopping for goods and services, is done online, and because of this fact a businesses online presence can make it or break it. In addition, it is now essential to know how to protect your online reputation. Jumia Travel is going to share several tips that can help you manage and expand your online business. Step one is to join and be active on several Social Network media platforms. When used correctly these media platforms can be an effective way to shape a business’ reputation. This normally doesn’t happen instantly, but with original content and a complete profile that includes your picture, you can start gaining connections with your target market.
A good place to start is with Facebook and twitter accounts. With these two, in particular, be sure that you constantly send updates and new content. Also, do not delay in responding to tweets, posts , comments or questions from customers. If you do, this can have a negative impact on your reputation. Also, be more of an information source rather than constantly trying to be a salesman. Think more about engaging with your customers rather than trying to constantly sell things to them. Adopting this attitude will, in the long run, actually make you more sales.
Aside from using social media look for other ways to promote yourself and your business. A good way is with web advertising. If you are not able to afford web ads another method is to go on other sites and blogs and be sure that you write articles about topics that will establish you as an expert in your particular field. Also be sure to register your business name on business profile sites and directories. Another good idea is to have your own website. These are surprisingly easy to get. First, you need to buy a URL or web address. You can get these from GoDaddy or several other vendors. Then look for someone that can build you a website. It doesn’t have to be fancy just one or two pages is all you need. There are even companies that will build you a Free website. They can do this because they will host the site for you and charge a small fee. Just Google build me a free website.
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