Desiree Perez, ROC Nation’s Stalwart

Desiree Perez is one of the primary forces behind Shawn Carter, Jay-Z’s growing empire. As an executive for ROC Nation, she helps negotiate the financial moves Mr. Carter makes. She has worked alongside him for the past 22 years. It’s obvious by their long standing, that Jay-Z trusts Desiree Perez explicitly. She also negotiates contracts for other artists. A few of the artists on her roster include Rihanna, Big Sean and Shakira.

Desiree Perez is the CEO of ROC Nation, a giant limited liability company that produces music, manages songwriters and recording artists, publishes music and promotes concerts and tours. Another one of their focuses is brand management and brand promotion. This full-service company insures their artists get the best contracts and they do so with the respect of other industry leaders. Desiree Perez can frequently be found negotiating successfully with top names in the music business.

ROC Nation’s music business is the most commonly associated with Jay-Z, but a division of his company, ROC Nation Sports, which is headed by Desiree’s husband, Juan Perez is also thriving. Jay-Z is part owner of the Brooklyn Nets, an NBA team which ESPN ranks as number 18 in the NBA in 2017. Juan oversees the management and contract negotiations for sports celebrities like boxing greats, Miguel Cotto and Andre Ward; football players, Ndamukong Suh and Geno Smith; and baseball’s Yoenis Cespedes and CC Sabathia.

Desiree Perez helped put together the 10 year partnership ROC Nation had with Live Nation in 2008. Now that the contract is about to end, it is believed, while Live Nation no longer wishes to exit the recording side of the business, they still want to continue their work in the area of touring. As of today, the contact is yet to be negotiated and signed.

Desiree has built a commendable reputation in an industry dominated by men. Still, she has established a name for herself. She is known for her steady focus, heart, compassion and negotiating prowess. After more than two decades in the extremely competitive music industry, she has emerged a fighter with many wins under her belt. She has successfully guided many top artists in their careers. She has produced and managed many top events for those same artists. Still, her crowning achievement is her contributing in keeping Jay-Z’s ROC Nation among the top companies in the music industry. She does this because she is uniquely qualified with the right combination of traits, strength, determination, intelligence, creativity and shrewdness.