Lori Senecal has been a great leader as the talented CP+B’s talented Global CEO. However, she will be officially retiring on the completion of 2017. Previously, Lori had worked at MDC Partners Network where she took the position of a CEO and president. CP+B’s enthusiastic Chairman and co-founding partner, Chuck Porter, said that Lori’s leadership had greatly helped the company to become a leading global agency.
Lori’s leadership enabled CP+B to land American Airlines in October 2015. Porter pinpointed that he was closely working with Lori to create the next-generation leadership. Danielle Aldrich, a new generational leader, was appointed to become the distinguished president of CP+B West, which comprises of CP+B Los Angeles and CP+B and CP+B Boulder. Furthermore, Aldrich was a managing director in the latter. She was attributed for contributing to the landing the American Airlines. Conversely, Lori said that the elevation of regional leaders enhanced sharing of resources, integration of creative talents to the client partners of CP+B.
Lori Senecal’s Career Experiences
Lori who is the prominent CEO of CP+B is responsible for its growth and expansion. She also manages the coordination of the nine international offices of CP+B and focuses on its continued global development. Lori has made a great impact on the company’s culture and business since she joined CP+B in 2015. Moreover, she has developed a modern global agency that is collaborative, inventive, and agile. She recently spoke at the 3% conference.
Before joining CP+B, Lori worked at MDC Partner Network where she was the President and CEO. While there, she was accountable for driving the company’s strategic vision, deepening its unique model. Lori also worked with MDC partner agencies to accelerate growth and cross-collaboration across the network.
Lori has also previously served as the Global Chairman and CEO of kbs+. Her leadership led them company to grow more than 900 people from a 250-domestic agency. Moreover, the company became acknowledged as one of the “Best Places to Work in NYC” by Crain. Before working at kbs+, Lori worked at a flagship New York office of McCann Erickson as the esteemed president. You can visit Forbes for more info.
Check out the website lorisenecalglobalceo.com